Web app
Aurora Bookings
Bookings, deposits, Stripe and WhatsApp reminders for a multi-location beauty studio. Ran first £100k of revenue inside six weeks of launch.
Next.jsStripeTwilio
Trusted by 120+ businesses
We build01 / 06
intelligent software.
that move the needle.
Inciter Sigma is a multidisciplinary team of software engineers and AI specialists. We craft high-performance websites, mobile apps and custom AI agents that automate work, accelerate growth and create measurable impact.
AI agentsWeb appsMobile appsInternal toolsAutomationsLLM copilots
Agentic AI · LLM EngineeringNext.js · React · PythonGlobally distributed · Remote-first
Independent Garages·Barbershops & Salons·Estate & Letting Agents·Auto Showrooms·Private Clinics·Restaurants & Cafés·Veterinary Practices·Driving Schools·Trades & Construction·Accountants & Solicitors·
Independent Garages·Barbershops & Salons·Estate & Letting Agents·Auto Showrooms·Private Clinics·Restaurants & Cafés·Veterinary Practices·Driving Schools·Trades & Construction·Accountants & Solicitors·
What we do
Services that turn ideas
into shipped products.
Six disciplines, one team. Pick a single capability or everything you need to go from concept to launch.
Research-led product engineering, design systems and motion that turn complex workflows into experiences people love. Wireframes, prototypes, design tokens — built for handoff.
Dashboard
£489,451
▲ 12.4% this month
Live
Quantity sold
3,427
+8.1%
Active users
12,408
+14.6%
Top integrations
Stripe
Connected
Shopify
Connected
HubSpot
Connected
2-6 wks
Typical sprint
£4k+
Starting
100%
On-call support
How we work · Our process
From idea to live product
in three clear steps.
The same loop applies whether we’re shipping a website, a mobile app or an AI agent — only the deliverables change.
Step 01 / 031 – 2 weeks
Design
Discover → Define → Prototype
We map the problem with you, sketch the experience and ship a clickable prototype before any production code is written.
Tools we use
FigmaFigJamNotionLoom
What you get
- Discovery workshop & user interviews
- Clickable Figma prototype
- Brand & design-system tokens
- Fixed scope, timeline & quote
Web · Mobile
- User research
- Wireframes + flows
- Hi-fi prototypes
AI · LLM
- Use-case audit
- Prompt + schema design
- Eval & safety rules
Senior team onlyWeekly progress demosFixed scope & price30-day post-launch SLA
Selected work
A few things we’ve shipped.
0106
How Sigma works
A complete operating loop
for intelligent businesses.
Six capabilities, one continuous cycle — data flows in, decisions and actions flow out, every layer auditable.
Data Collection
Ingest from APIs, databases, files and live events — clean, typed and labelled by Sigma.
AI Processing
LLM reasoning, vector search, fine-tuned models and structured tool use, working as one.
Automation Execution
Sigma takes action across your tools — bookings, payments, CRM updates, emails, escalations.
Inciter
Sigma
Insights & Reports
Real-time dashboards plus narrated summaries delivered to inboxes, Slack or Teams.
Continuous Optimisation
Sigma evaluates its own outputs, fixes failures and ships improvements automatically.
Human-in-the-Loop
Approval gates, audit trails and escalation paths keep your team in control of high-stakes work.
The team
Meet the engineers behind
our work.
Ten engineers across product, platform and AI. Hover any face to pause and read more.
Hassan Ali
Lead Agentic AI Engineer
Builds production LLM systems and tool-calling agents. Ex-research at a frontier AI lab.
AgentsRAGPython
Sara Khan
Principal Design Engineer
Design systems, motion and complex SaaS dashboards. Bridges engineering and craft end to end.
FigmaDesign systemsMotion
Bilal Ahmed
Staff Fullstack Engineer
Next.js, edge runtimes, real-time data. Shipped six commercial SaaS products.
Next.jsPostgrestRPC
Ayesha Raza
LLM Engineer
Fine-tunes small models, evals and structured output for production reliability.
EvalsFine-tunevLLM
Noor Siddiqui
Senior Frontend Engineer
React, animation, accessibility. Pixel-perfect implementations of design systems.
ReactGSAPa11y
Hassan Ali
Lead Agentic AI Engineer
Builds production LLM systems and tool-calling agents. Ex-research at a frontier AI lab.
AgentsRAGPython
Sara Khan
Principal Design Engineer
Design systems, motion and complex SaaS dashboards. Bridges engineering and craft end to end.
FigmaDesign systemsMotion
Bilal Ahmed
Staff Fullstack Engineer
Next.js, edge runtimes, real-time data. Shipped six commercial SaaS products.
Next.jsPostgrestRPC
Ayesha Raza
LLM Engineer
Fine-tunes small models, evals and structured output for production reliability.
EvalsFine-tunevLLM
Noor Siddiqui
Senior Frontend Engineer
React, animation, accessibility. Pixel-perfect implementations of design systems.
ReactGSAPa11y
Imran Yousuf
DevOps & Platform
Infra-as-code, observability and zero-downtime deploys across AWS / GCP / Azure.
TerraformK8sGrafana
Zoya Malik
Mobile Engineer
React Native and Flutter. Native payments, push and offline sync, store submission.
React NativeFlutterSwift
Omar Farooq
Backend & Data Engineer
Distributed systems, event pipelines and vector databases at scale.
GoKafkapgvector
Tariq Mehmood
Engineering Manager
Runs delivery for our largest engagements. Calm hand on roadmap, scope and risk.
RoadmapsDeliveryDORA
Hina Akhtar
Quality & SRE Engineer
Automated testing, eval harnesses for AI agents, and on-call playbooks.
Playwrightk6Sentry
Imran Yousuf
DevOps & Platform
Infra-as-code, observability and zero-downtime deploys across AWS / GCP / Azure.
TerraformK8sGrafana
Zoya Malik
Mobile Engineer
React Native and Flutter. Native payments, push and offline sync, store submission.
React NativeFlutterSwift
Omar Farooq
Backend & Data Engineer
Distributed systems, event pipelines and vector databases at scale.
GoKafkapgvector
Tariq Mehmood
Engineering Manager
Runs delivery for our largest engagements. Calm hand on roadmap, scope and risk.
RoadmapsDeliveryDORA
Hina Akhtar
Quality & SRE Engineer
Automated testing, eval harnesses for AI agents, and on-call playbooks.
Playwrightk6Sentry
10
Engineers
8y
Avg experience
4
Time zones
24/7
On-call rota
What people say.
“Sigma's listing-writer agent saved my team six hours a day. The website they built generated 38% more enquiries within two months — the ROI was immediate.”
John Clark
Founder, Clark & Co Estates · London
Talk to Sigma
Tell us what you’re building.
A short brief is enough to get started. We typically reply within one business day.
Frequently asked questions
Most websites ship in 3–5 weeks. Mobile apps and custom AI agent builds usually run 6–12 weeks. We start with a paid 1-week discovery sprint so the timeline is grounded in real scope, not a guess.